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ADVERTISING SOFTWARE + HUMAN EXPERTISE

Less busywork.
More perspective.

Run your advertising with a clearer view. Orcaura brings campaign operations, performance data and hands-on agency expertise together.

Explore Orcaura See the platform

For marketing teams, brands and agencies.

Orcaura
OverviewCampaignsCreativesResources
DEMO WORKSPACE

ADVERTISING OPERATIONS

Your campaigns, in focus.

Sample reporting period
Campaign performanceCONVERSIONS / DAY
Start of periodEnd of period
AD SPEND$4,280
CONVERSIONS214
COST / CONVERSION$20.00
CAMPAIGNFORMATSTATUSCHANNEL
01Product discoveryStandard adsActiveSnapchat
02Catalogue collectionDynamic product adsActiveSnapchat
03Creative testingStandard adsDraftSnapchat
Illustrative interface with demonstration data. Not client results.
One operational workflow.Campaign managementPerformance analyticsConversion integrationsAgency services

THE ORCAURA PLATFORM

Your advertising.
Not another spreadsheet.

Orcaura is browser-based software for the everyday work behind digital campaigns. Connect authorised advertising accounts, organise launches and see the results in one workspace, with a current focus on Snapchat Ads.

01 / LAUNCH

From setup to campaign.

Prepare creative assets, targeting and budgets in a structured workflow. Review your settings, then publish to the advertising platform.

Standard ads + catalogue campaigns
02 / UNDERSTAND

See what deserves attention.

Review spend, clicks and available conversion metrics over your chosen period. Move from the account overview into individual campaigns and ads.

Account → campaign → ad
03 / OPERATE

Keep the moving parts together.

Organise connected accounts and creative assets. Manage campaign status and budgets without treating every action as a separate project.

Accounts + assets + campaign controls

CONNECT THE OUTCOME

Clicks are only
part of the picture.

Connect conversion notifications from your tracking system with the selected Snapchat data source. Supported events and values bring business outcomes into advertising measurement.

Your tracker stays part of your setup. Supported connections are configured for your workflow; event delivery does not guarantee attribution or complete matching.

01 / YOUR TRACKERA conversion happensRegistration, purchase or supported event
02 / ORCAURAConnect the signalMap the event, value and destination
03 / SNAPCHATInform measurementSend to your configured data source

THE PEOPLE BEHIND THE PLATFORM

Good tools matter.
So does who uses them.

Want a team to help run the work, not just software to do it yourself? Orcaura combines its platform with marketing agency services.

We work on campaign planning, setup, ongoing management and analysis within an agreed scope. The platform supports execution. Our team brings context to the decisions.

PLAN

Start with the business.

Define campaign objectives, audiences, assets and budget parameters. Agree responsibilities and the work to be delivered before launch.

MANAGE

Keep campaigns moving.

Set up and manage the agreed campaigns, review delivery and make adjustments within the approved scope and budget.

REVIEW

Make the numbers useful.

Analyse available performance data, explain results and identify what to test, refine or stop next.

Talk about your campaigns

CHOOSE HOW WE WORK TOGETHER

Your team. Our team.
Or a little of both.

PLATFORM

For teams that run
their own advertising.

Use Orcaura with your own marketing team. You make the campaign decisions; we provide the agreed software access and support.

  • Subscription-based software access
  • Supported account and tracking connections
  • Software configuration and support
Discuss platform access

FROM FIRST CONVERSATION TO CAMPAIGN

  1. 01

    Talk through your goals.

    Tell us about your business, current setup and the support you need.

  2. 02

    Agree the scope.

    Define access, services, responsibilities, fees and advertising budgets.

  3. 03

    Connect and get to work.

    Configure the supported accounts and integrations, then begin the agreed work.

ABOUT ORCAURA

Software and service.
One connected business.

Orcaura is the SaaS and marketing agency business of ORCAURA LIMITED, based in Cyprus. We bring advertising operations software and hands-on campaign services together for business clients.

Our focus is practical: helping marketing teams organise the work, understand their data and make informed campaign decisions. Clients can work with their own teams, engage our agency, or combine both.

Company details

LET’S TALK ABOUT YOUR NEXT CAMPAIGN

Bring the ambition.
We’ll bring the tools.

Tell us what you’re working on.
We’ll discuss where Orcaura can help.